A stylish and precise 40 mm Swiss quartz watch boasting standout accuracy (~10 sec/year). Featuring a sunray silver dial, lumed hands, and a domed sapphire crystal, it’s a refined everyday companion.
Powering this remarkable timepiece is a highly precise and shock-resistant Swiss Made quartz movement, currently regarded as the pinnacle of quartz technology in the market. The Electric Watch proudly boasts an astonishing accuracy of just 10 seconds per year, as prominently displayed on the dial, solidifying its claim as “THE MOST ACCURATE WATCH IN OUR STORE.”
Featuring a captivating sunray silver dial adorned with lightning-like indexes and second hands, this watch is designed for both style and functionality. The old-radium luminescent hands and dots on the dial provide excellent visibility in low-light conditions.
HERITAGE TIMEKEEPING WITH ENDURING CHARACTER
The West End Electric Sunray Dial Series embodies the quiet confidence of timeless Swiss watchmaking, where precision meets understated elegance. Each timepiece in this collection features a radiant sunray-patterned dial that captures light with effortless brilliance—subtle in design, yet striking in presence.
SMARTLY DESIGNED FEATURES AT A GLANCE
- Striking sunray silver dial creates dynamic light reflections for a refined, modern aesthetic.
- Classic stainless steel case and bracelet ensure durability with a polished, versatile look.
- Slim dauphine-style hands enhance legibility while adding a touch of elegance.
- Sapphire crystal resists scratches, preserving long-term clarity.
- Swiss quartz movement guarantees accurate, low-maintenance timekeeping.
- Secure butterfly clasp blends comfort with reliability.
Meticulous Swiss Quartz Movement
At the core, each watch is powered by a reliable Swiss quartz movement, upholding the brand’s heritage of accuracy and trust. The collection speaks to men who seek more than timekeeping—they seek a companion that reflects their personal refinement, ambition, and modern taste.





















