Peugeot watches have been redefining fashion since 1957. At its inception, Peugeot used to be a manufacturer of luxury, handcrafted, gold timepieces. After a successful twenty five year run within the luxury category, rising gold prices and market changes dictated a new direction. Peugeot quietly reinvented itself into a well-designed, fine quality watch line at reasonably priced prices. This strategy led to the formation of a new marketplace which later was referred to as fashion watches. The power to translate high fashion trends into a watch line that appeals to customers with an eye on style and price has led to Peugeot’s recognition as a proven successful American brand found in better department shops nationwide.